We manage London homes on Airbnb, Booking.com and direct channels for 15–25% of booking revenue, covering listings, pricing, guests, cleaning and linen, and tracking every night so the property stays within the 90-night rule.
What's included
- Listing set-up and photography brief across Airbnb, Booking.com and direct channels
- Pricing reviewed against demand, season and local events
- Guest vetting, messaging, check-in and house rules
- Cleaning and linen changes between stays
- Night counts tracked across every platform
- Repairs through our maintenance service, at cost
The 90-night rule
In Greater London, a home can be let as short-term accommodation, meaning stays of under 90 consecutive nights, for up to 90 nights in a calendar year without planning permission. The rule comes from section 25A of the Greater London Council (General Powers) Act 1973, added by the Deregulation Act 2015. Beyond 90 nights, the council treats it as a change of use that needs planning permission.
Two points often missed: the limit counts nights across every platform combined, and a stay of 90 consecutive nights or more doesn't count towards it.
Before you start
- Your lease: many London leases restrict short lets. Check before you list.
- Your mortgage and insurance: both usually need consent or a specific policy.
- Registration: a national registration scheme for short lets in England is now expected to start in March 2027 (Clyde & Co). We'll register every home we manage.
Short lets and the Renters' Rights Act
Holiday and short-stay lets aren't assured tenancies, so the Renters' Rights Act rules on periodic tenancies and possession grounds don't apply to them. That flexibility is the appeal, but it only holds if the property is genuinely let for short stays.